Who Will Spend More on Home Improvement?

It’s the 55+ Age Group – Make Sure They’re Part of Your Target Market!

*The share of total market spending on home improvement by owners age 55+ increased from about 1/3rd 
Universal design is the practice of incorporating products for the “built” environment that are both aesthetic and useable by everyone, regardless of their age or physical abilities. Why is Universal Design Important? In 2010, 80 million baby boomers in the U.S. reached the age of 65 or older. In a survey conducted by AARP, 84% of these baby boomers expressed the desire to stay in their homes as they age. Earthwise windows and doors are perfect for use in Universal Design, and that’s why we’re a major sponsor of the Home for Life program. This online home tour showcases numerous products and remodeling ideas based on Universal Design. Earthwise Products Align with the 3 Principles of Universal Design PRINCIPLE #1: Stabilizing or reducing the cost of home ownership through the use of energy-efficient products Earthwise products are ENERGY STAR certified and meet the highest performance standards in the industry. Energy-saving features and options include insulating glass with Warm Edge spacers, low‐E coatings, and argon gas. We also offer foam-filled mainframes and sashes, composite reinforcements and more. Earthwise windows and doors can help you save hundreds, up to thousands, of dollars each year on your energy bills. PRINCIPLE #2: Providing products that are inexpensive and easy to install Earthwise windows and doors are custom built to fit perfectly inside an existing opening with minimal disruption to trim, frame and siding. We’re not only a popular choice for builders and remodeling contractors, we also offer homeowners many popular choices for home décor, such as a rich, millwork-finished look and a wide range of grid selections, colors and hardware options. PRINCIPLE #3: Providing quality products with low maintenance requirements and very long life cycles Earthwise products are maintenance free—and worry free. Our windows and doors are backed by a Limited Lifetime Manufacturer’s Warranty that’s not only exceptional, it’s transferable. We have also earned the Good Housekeeping Seal, which provides an additional 2-year money-back guarantee. Simply put, there’s no stronger warranty in the industry today.in 2007 to nearly 1/2 in 2013

* In 2013, older homeowners spent $90 billion on home improvement

* Total improvement expenditure by older homeowners could surge addt’l  $17 billion annually in next 3 years

Older homeowners are retrofitting their homes to “age in place,”  and what do they want in WINDOWS? They look for energy-efficient, maintenance-free windows with great warranties. That’s why Earthwise windows are the ideal solution for this burgeoning home improvement market.