earthwise-windows-logo

The Wise Choice

In Replacement, New Construction & Commercial Windows

Home Remodeling Industry Buying Trends

From 6/30/15 Webinar Given by Google Representative for the Home Remodeling Industry…

 

GOOGLE RESEARCH ON HOME REMODELING AND WINDOW & DOOR MARKET:

♦ 90% of consumers perform research on the internet prior  to making home remodeling purchases

Remodeling Industry

♦ Google finds that consumers choose Quality over Cost whenever possible

♦ 80% of consumers use more than one device in their research

♦ Popularity of devices used:

 #1 Computers – 80%

 #2 Mobile Phones – 35%     (not 100% as respondents are reporting

 #3 Tablets – 27%                 use of devices multiple times)

♦ 59% of remodeling purchases are for purpose of Updating/Upgrading

♦ 47% of consumers say online reviews are important in their decision-making

♦ Google’s research on size of U.S. Remodeling market in 2015:  $330 Billion (growth due to pent-up demand/improving economy – this mirrors other estimates by Industry experts)

♦ The typical decision-making time frame for Window and Door shoppers once they are ready to make remodeling decisions*:

           1 week:         26% of consumers

           1-2 weeks:    25% of consumers

           2-4 weeks:    31% of consumers

           1+ months:   18% of consumers

*Note: Recent Houzz and Home Survey of 250,000 respondents indicate consumers typically take 6 months to make a final decision, which includes online research time.  (Houzz.com)

earthwise-windows-logo

Follow Us

Talk with an Earthwise Expert!

An Earthwise window and door specialist will be happy to contact you to answer all of your questions about our products and discuss any pricing inquiries you may have.

Good Housekeeping Seal Compact madeinusa-cert Keystone Badge energystar-cert nfrc-cert ltd-lifetime-cert find-us-on-houzz

Copyright 2018 The Earthwise Group, LLC. © All Rights Reserved