Who Will Spend More on Home Improvement?

Earthwise Windows | Who will spend more on home improvements?

It’s the 55+ Age Group – Make Sure They’re Part of Your Target Market!

The 55 and over age group spends more on home improvement projects:

  • The share of total market spending on home improvement by owners age 55+ increased from about 1/3rd  in 2007 to nearly 1/2 in 2013
  • In 2013, older homeowners spent $90 billion on home improvement
  • Total improvement expenditure by older homeowners could surge addt’l  $17 billion annually in next 3 years

Older homeowners are retrofitting their homes to “age in place,” and what are they looking for? WINDOWS! They look for energy-efficient, maintenance-free windows with great warranties. That’s why Earthwise windows are the ideal solution for this home improvement market.

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