It’s the 55+ Age Group – Make Sure They’re Part of Your Target Market!
*The share of total market spending on home improvement by owners age 55+ increased from about 1/3rd
in 2007 to nearly 1/2 in 2013
* In 2013, older homeowners spent $90 billion on home improvement
* Total improvement expenditure by older homeowners could surge addt’l $17 billion annually in next 3 years
Older homeowners are retrofitting their homes to “age in place,” and what do they want in WINDOWS? They look for energy-efficient, maintenance-free windows with great warranties. That’s why Earthwise windows are the ideal solution for this burgeoning home improvement market.
