The Earthwise Group Creates New Brand Identity for Organization
The Earthwise Group LLC, a national network of locally owned, independent manufacturers of windows and doors, recently unveiled a new brand identity for the organization. Complete with an updated logo and tagline, the new brand identity is aimed at better representing the organization’s members and their commitment to developing and manufacturing durable, attractive, energy-efficient windows and doors for homes and buildings of all kinds.
“Across the building and construction industry, the demand has never been greater for windows and doors that optimize the balance of form and function while providing homeowners and contractors with the level of energy efficiency that is demanded in today’s market,” said Mark Davis, executive director, the Earthwise Group, LLC “Drawing from the strength of its member companies, The Earthwise Group is at the forefront of meeting and exceeding this demand, and we believe our updated brand identity more readily speaks to both our strengths and our aspirations.”
The Earthwise Group’s new logo reflects the organization’s commitment to sustainability, both in the manufacturing of its products and in the ability of those products to create greater energy efficiency. The logo includes an image of a leaf super-imposed over a stylized representation of the globe. The logo will be coupled with the organization’s new tagline, “The Wise Choice.”
The Earthwise Group is a national network of locally-owned, independent window and door manufacturers. Earthwise products consistently meet and exceed the rigorous standards set by Energy Star, the National Fenestration Rating Council (NFRC), and the American Architectural Manufacturers Association (AAMA).
The organization meets three times each year and holds regular gatherings to plan and implement cooperative programs in the areas of testing, operations, product development and marketing of the core products common to all members.
For more information on the Earthwise Group, visit www.earthwisewindows.com.
About The Earthwise Group
The Earthwise Group is a national network of locally owned, independent manufacturers who make high quality windows and doors. The group consists of fabricators that maintain operations across the eastern half of the United States. For more information, please visit www.earthwisewindows.com.
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