Who Will Spend More on Home Improvement?
It’s the 55+ Age Group – Make Sure They’re Part of Your Target Market!
The 55 and over age group spends more on home improvement projects:
- The share of total market spending on home improvement by owners age 55+ increased from about 1/3rd in 2007 to nearly 1/2 in 2013
- In 2013, older homeowners spent $90 billion on home improvement
- Total improvement expenditure by older homeowners could surge addt’l $17 billion annually in next 3 years
Older homeowners are retrofitting their homes to “age in place,” and what are they looking for? WINDOWS! They look for energy-efficient, maintenance-free windows with great warranties. That’s why Earthwise windows are the ideal solution for this home improvement market.
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